Born 1952 in Sevilla (Spain) I have a wide experience in media production for advertising, Documentary Films, Museography and Virtual Archaeology. I've been producer of DDB at Spain during 7 years. Advertising bussines is changing since its beginings and I feel, as creative, part of it. I admire masters like Bill Bernbach and, like they, I do search and feel curious about human behaviours in his daily life.
Internet is now the great challenge. Knowledge, culture and human relations themselves are going to change like never before did.
I am happy to be alive and involved in this process