KARINA CASALINO

User Bio

CONTACT: karicasalino@hotmail.com

✓ Over 20 years experience in media and advertising in Latin America and the USA
✓ Versed in Creative Direction & Copywriting
✓ Fluent written and spoken English

BIO

• Account Executive
Insight Media (Miami, FL / USA)
January 2011 – Present
Responsible for coordinating advertising campaigns, including planning, developing and executing strategies, and ensuring that this is all completed on time and on budget.

• Creative Director / Copywriter / Coordinating Producer
Playforbrands / Bonsai3 / Insight Media / Nocaut Contenidos / ARTEAR SA / Minimal Dog
2006 – 2013
Providing freelance services of writing, creative direction and project management/coordination for several ad agencies. I work for clients such as Discovery Channel, ESPN, Telemundo, Televisa Networks, Sky Italia, DishLATINO, FX, Samsung, Bridgestone, Fedex, American Airlines, Artear, Moviecity, and many other leading brands.

• Creative Services Manager
LAPTV (Atlanta, GA / USA)
January 2005 – 2005
Responsible for the day-to-day management and coordination of the production process for the in-house Creative Services Department -a 23-members team-, including development, coordination and implementation of new formats and special projects.

• Senior On-Air Promotions Director at Moviecity
LAPTV (Atlanta, GA / USA)
January 2004 – December 2004
Responsible for the on-air look and promotions strategy of the channel. Managed and trained promo producers. Wrote / produced on-air promos, short programs and marketing material.

• Senior On-Air Promotions Director at The Film Zone
LAPTV (Atlanta, GA / USA)
January 2003 – December 2003
Responsible for the on-air look and promotions strategy of the channel. Managed and trained promo producers. Wrote / produced on-air promos, short programs and marketing material.

• Senior On-Air Promotions Director at Cinecanal & Cinecanal 2
LAPTV (Atlanta, GA / USA)
January 1999 – December 2002
Responsible for the on-air look and promotions strategy of the channel. Managed and trained promo producers. Wrote / produced on-air promos, short programs and marketing material.

• On-Air Promotions Senior Writer/Producer
Artear Canal 13 (Buenos Aires, ARG)
1998 – 1998
In charge of developing, writing and producing creative promos for the station.

• On-Air Promotions Senior Writer/Producer
América TV (Buenos Aires, ARG)
1997 – 1998
In charge of developing, writing and producing promos and ads for the station.

• Writer/Producer/Coordinator
Canal 3 (Rosario, ARG)
January 1993 – December 1996
Responsible for the production and coordination of the on-air production process, including copywriting, scheduling and creative supervision.

EDUCATION

• Universitat Autònoma de Barcelona
MA, Scripwriting
2003 – 2004

• Guionarte
Scriptwriting
1998 – 1998

• Universidad Nacional de Rosario
BA, Mass Communications
1987 - 1992