KARINA CASALINO

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Creative Director-A/C Executive

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PLAYFORBRANDS.TV

CONTACT
karicasalino@hotmail.com karina@playforbrands.tv karina@insightmedia.tv

SUMMARY

Creative and executive professional specialized in television and multimedia content production.
20+ years of experience in the international and the US Hispanic market, leading creative and production teams, and managing multidisciplinary projects.
Proficient at creative direction, project management and copywriting.
Portfolio clients include: Moviecity, Discovery, Fox, Cinecanal, Telemundo, DIRECTV, ESPN, Televisa, Samsung, Bridgestone, American Airlines, among others.

BIO

• Account Executive
INSIGHT - Media Content & Strategy
2011 – Present
Responsible for coordinating advertising campaigns, including planning, developing and executing strategies, and ensuring that this is all completed on time and on budget.

• Creative Director & Project Manager
PLAYFORBRANDS
2011 – Present
Responsible for the creative direction of the studio, leading projects from planning to implementation, and including coordinating project resources and handling liaison with the clients.

• Freelance Project Manager & Copywriter
BONSAI3, NOCAUT, SUPERCANAL
2006 – 2010
Providing services of copywriting and project management, working for clients such as Discovery, Cinelatino, ESPN, Telemundo, Televisa, Moviecity, DishLATINO, The Film Zone, Sky Italia, FX, Samsung, Bridgestone, Fedex, American Airlines, and many other leading brands.

• Creative Services Manager
LAPTV
2004 – 2005
Responsible for the day-to-day management and coordination of the production process for the in-house Creative Services Department -a 23-members team-, including development, coordination and implementation of new formats and special projects.

• Senior On-Air Promotions Director at Moviecity, Cinecanal, Cinecanal 2 & The Film Zone
LAPTV
1999 – 2004
Responsible for the on-air look and promotions strategy of the channels, managing and training promo producers, and writing/producing on-air promos, special TV shows and marketing materials.

• Senior On-Air Promotions Writer/Producer
ARTEAR
1998 – 1998 Responsible for writing and producing promos and commercial announcements for the TV station.
Senior On-Air Promotions Writer/Producer

• AMÉRICA 2
1997 – 1998
In charge of developing, writing and producing promos and ads for the station.
Writer/Producer/Coordinator

• CANAL 3
1993 – 1996
Responsible for the production and coordination of the on-air production process, including copywriting, scheduling and creative supervision.

EDUCATION

• Universitat Autònoma de Barcelona
MA, Scripwriting
2003 – 2004

• Guionarte
Scriptwriting
1998 – 1998

• Universidad Nacional de Rosario
BA, Mass Communications
1987 - 1992

Following

  1. IMCW
  2. Silvia Garcia Pereira