keilbach I design and products I reduction is our formal principle. the honest approach to the functional requirements of the user determines our design. the sensuality and the quality of the materials used give our products their high significance. the word mark “keilbach“ was set using the font rotis. the rotis font family was designed in 1988 by otl aicher, one of the most influencing german designers of the 20th century in the tradition of bauhaus design. the choice of the arrow as the graphical amendment to our company’s name was a calculated move. the arrow is a reduced, straight and timeless symbol. it embodies our approach towards the design of our products.