Laura Forde is an art director and design writer. She studied Art History and French at Smith College, and received her MFA in Design Criticism from the School of Visual Arts. She was one of the founding employees of Wieden + Kennedy’s New York office, where she worked for five years—ultimately as design director. Laura has also worked in-house for brands such as Ralph Lauren and J. Crew, and in the editorial art departments of Details, George, and Elle, where she began her career assisting publication director Régis Pagniez. Laura served on the board of AIGA/NY from 2006–2008, and her writing about design has appeared in Eye, Big, as well as the Japanese publication Petit Glam.