Tag: We're It is an aesthetic exploration of the relationship between memory and data. This digital art installation uses projectors to display a sea of dots on walls, creating a floating field of indistinguishable droplets. As visitors enter the space, they are provided with a frame, which allows them to reconstruct a Microsoft Tag. Hidden within are dozens of pre-recorded video memories, accessible once the frames have been placed. Using their smart phone or tablet, they can access the memories, maybe even encountering their own.