The Lexicon project is based on a simple premise: people can’t be expected to live more sustainable lives if they don’t even know the most basic terms and principles that define sustainability.
For the past three years Douglas Gayeton and Laura Howard-Gayeton have crisscrossed the USA to learn this new language of sustainability from its foremost practitioners in food and farming. Alice Waters on edible schoolyards. Wes Jackson on reinventing wheat farming. Joel Salatin on embracing the value of saner farming practices. Vandana Shiva on the global imperative of protecting seeds. Paul Stamets on how mushrooms can save the world. Will Allen on Food Security. Temple Grandin on the humane slaughter of animals. Farmer John on the revolutionary idea of community-supported agriculture.
In all, over one hundred leaders in food and farming from across the country have contributed their valued experiences to this rapidly growing Lexicon of Sustainability. These insights have been translated into large format “information art” photo collages and a series of short films commissioned by ITVS. Study guides, a book, a traveling show, installations, and lastly a website where people can dig deeper into these terms (and even add to our ever-evolving lexicon) are also under development.
By illuminating the vocabulary of sustainable agriculture, and with it, the conversation about America’s rapidly evolving food culture, the Lexicon project will educate, engage and activate people to pay closer attention to how they eat, what they buy, and where their responsibility begins for creating a healthier, safer food system in America.