Alex Sufit (aka Lexitricity)
I grew up between London and a small village in France on a diet of Art-House cinema and MTV. As a kid, I was a prolific illustrator, but I missed being surrounded by 'real people', so became a filmmaker instead.
'Gentlemen in Squalor' is my music video homage to Bugsy Malone, starring Dexter Fletcher. Shot on (now sadly extinct) S16mm Fuji film, it won multiple international awards. My recent work includes 'evil monk epic' Stick Me In My Heart for Archive (Dangervisit) and One Day for the Grammy-nominated duo LMFAO (Polydor Records).
My commercial credits include the 'Only in Belfast' TV spots, Penguin USA, Random House and Danone. I have built a niche in Publishing and Travel, shooting on everything from 35mm film at Pinewood Studios to the humble DSLR.
I have also written and directed several shorts films, including 'Blink' a thriller broadcast on Canal+, black comedy 'The Morning After' and 'How Not To Say I Love You', which was selected for the prestigious 'Jeunes Auteurs en Europe' at the Amiens International Film Festival.