Lexitricity
Alex Sufit (aka Lexitricity)
I direct short films, music videos and commercials, while also working as storyboard artist, having originally trained in fine art & illustration.
Music video 'Gentlemen in Squalor' is set in the prohibition era and stars Dexter Fletcher. It won, amongst others, the Jury prize at the Sacramento Film & Music Festival in the States; while 'Bad Penny' for vaudeville popsters Jarmean? picked up Best Music Video at the 2011 London Short Film Festival. My credits include a promo for GRAMMY-nominated artists, LMFAO.
My shorts films have been widely screened at festivals and include the award-winning black comedy 'The Morning After', 'Blink' a finalist of the major international competition Teaserland and 'How Not To Say I Love You', a romantic comedy.
Commercial credits inc. a series of broadcast ads for Belfast on behalf of leading creative agency Ardmore Advertising, a book trailer for best-selling author Susan Lewis and a teaser for the BornShorts Film Festival, shot on 35mm at Pinewood.
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Radar added Bad Penny / Jarmean? to the 2010 Commissions album
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