Founded in 2002 by Reid Stewart and Trevor Fleming, beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective began as a collaborative group of artists and friends. With clothing as the main focus, Lifetime is inspired by the communities we live in, the places we travel to, and the curious characters that surround us. It is a family-spirited operation receptive to ideas that are shifting and paths that are twisting. More than a “brand of lifestyle,” Lifetime is defined by the changes that occur and the creative ways we adapt. In fact, the theme of Lifetime should be, “a work in progress,” as it is ever-changing and far from finished, a dream never fully realized.