Consumers are more empowered, connected and vocal than ever before, and are disrupting the old order for brands. Social, mobile and cloud platforms allow innovative companies to invite customers to play a totally different role in the company. Winning brands will realize that customer engagement and enlistment is theirs to own—and they won’t ‘outsource’ this task to walled garden social networks. Instead, they will build a brand nation – a community of passionate, engaged, loyal customers that drive business value because they are deeply connected to the company and are invested in its success. Visit lithium.com for more info.