Mahathir understands natural performance and comedy and he does it bloody well.. He has directed for such clients including Oreo’s MC DONALDS, Telkomsel (Indonesian Telecommunication giant), Ford to name but a few. His success is largely due to his talents in directing natural, fluid performances. His strength lies in his ability to cast and direct actors very well and get excellent performances from them with an emphasis on subtle humour and often with a seamless integration between live action & CGI.
Mahathir believes good advertising, like classic Cinema, requires a strong idea, an imaginative eye and intelligent handling...the rest will follow.