Malafamilia’s unicity It’s all about the craftsmanship: graphics, labelling, preparation, and printing (manual serigraphy).
Malafamilia’s production is always a limited production, just the exact opposite of the mass/standardized one:
“Our mission is to get art, crafts and culture to coexist together. Each item is unique of its kind, really invaluable to us – who carried out the work- and to all those antique arts and crafts brought to light again.” [from Malafamilia’s autointervew].
Malafamilia makes a bet with the rest of the clothing industry: first of all it claims TO BE, then TO APPEAR. And behind the scenes there is much more: each article of clothing is not only a print, but also a sign of visual communication; each logo originates from our paintings and drawing papers; each work is firstly a work of art, a work of technical know-how, a symbol of the street crews all over the world. From the drawing machines to the wardrobes, you can find art, talent and experimentation perfectly mixed together. Always. Compared to the rest of the market, Malafamilia represents an anomaly - since 2006 - because is based on the ‘free trade’ ideology instead of the ‘buy and sell’ one. “Our project is both ambitious and simple: first our graphics have to be true to a peculiar life style, then comes the assessment.”.

Malafamilia is not a fashion,
Malafamilia is not a brand…
It’s a way of life.