Martijn Oostra works as a graphic designer, photographer, artist and publicist. His projects vary from video art to lettertype design. There’s a continuous thread in all his activities, whether it’s a graphic design or an article that he has written, it’s made with the ‘tools’ by which he communicates. He finds his tools in the media or in public areas (the street). The reality about reality. One shows how daily life is coded. What is banal in one context becomes meaningful in another. He is always looking for the beauty in triviality, but his work does have meaning, it’s about what surrounds us. Martijn Oostra looks for the details that say as much as the whole and sometimes more.