Matt Edmundson on Vimeo

Liverpool
mattedmundson.com

I am a business guy that has had more failures than successes; it is just that my successes far out-weigh my failures. That's great news as it means that I now have a bunch of companies with a multi-million pound turnover, but more importantly, I have a great team that has an ability to make magic happen. I believe that culture is the most important thing for me to focus on so that work stands for something more than just a pay cheque.

My kids would love me to buy an Aston Martin, my wife would prefer me to spend money on the house (or donate it) but if I could afford it I would buy Liverpool Football Club for no sensible reason: I'm just a fan.