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  1. 2010 MIMA Summit - Recap Video

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    Our ninth annual Summit on September 27 and 28, 2010 drew over 1,000 attendees to 50+ sessions over a day and a half. Here's the highlight video, produced by Storyteller Media (http://www.storytellermn.com).…

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    • 2010 MIMA Summit: Afternoon Keynote - Baratunde Thurston

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      From the 2010 MIMA Summit: Afternoon Keynote - Baratunde Thurston "Using Satire to Take Marketing to the Next Level" Baratunde is a comedian, author and vigilante pundit. He was nominated…

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      • 2010 MIMA Summit: Case Study - Antisocial Behavior in the Age of Social Media: Some Legal Implications

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        In this session, Molly T. Eichten and James Quinn from the law firm Larkin Hoffman review three case studies to explore hypothetical fact situations that present real-life legal problems for businesses…

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        • 2010 MIMA Summit: Case Study - B. Bonin Bough, PepsiCo

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          From the 2010 MIMA Summit: Case Study - B. Bonin Bough, PepsiCo "Digital R&D: Driving Business Through Digital Innovation" Get the latest on PepsiCo from Bonin Bough, PepsiCo’s…

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          • 2010 MIMA Summit: Case Study - Interactive Marketing In Healthcare Panel

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            From the 2010 MIMA Summit: Case Study - Interactive Marketing in Healthcare Panel with Nick Gehrig, Elizabeth Rice, Jesse Stremcha, Ward Tongen Health care is a highly regulated industry. Let’s…

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            • 2010 MIMA Summit: Case Study - Smart Data vs. Deep Pockets: The U.S. Bank FlexPerks Revolution

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              U.S. Bank blazed a new trail when it launched U.S. Bank FlexPerks Visa cards. Learn how the team used data-driven cus­tomer insights and strategies to out maneuver the competition and win over…

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              • 2010 MIMA Summit: Content/UX - Constant Content

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                Speaker Patty Radford Henderson presents, "Constant Content: Creating an Editorial Plan That’s Relevant, Timely & Integrated" — a discussion of the essentials to creating…

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                • 2010 MIMA Summit: Content/UX - Content Curation

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                  Speaker Steven Rosenbaum presents, "Content Curation: The Magic" — defining curation, best practices and business models and technical implementation tricks.

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                  • 2010 MIMA Summit: Content/UX - Content Strategy

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                    Speaker Melissa Rach presents, "Content Strategy: Beyond The Buzz" — a discussion of how content strategy really works. You’ll learn what it is, exactly; how it differs from…

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                    • 2010 MIMA Summit: Content/UX - The Evolution of User Experience

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                      Panel discussion with Nicole Netland, Pete Barry, Carlos Abler and Emily Eaton.

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                      • 2010 MIMA Summit: Culture - Brain Browser: Neuromarketing’s Best Practices for the Subconscious Mind

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                        Speaker: Dr. Michael E. Smith As many as 95% of our decisions are made by the subconscious mind. As a result, the world’s most sophisti­cated companies are applying the latest advances…

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                        • 2010 MIMA Summit: Culture - Creating a Successful Online Magazine and Community from (Almost) Nothing

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                          Building and designing a major online presence that draws hundreds of thousands of visitors is time consum­ing and expensive, right? Not according to speaker Aaron Landry.

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