The aims of "Nevermind" - as a young corporation - are: Back to the roots.
We, the " Neverminds" , are convinced that the joy of snowboarding, freeskiing, skateboarding etc. is on the way of beeing forgotten and is driven more and more into the background.
Higher , faster , wider and more and more spins are at stake.
It makes no difference how perfect or unperfect You have Your pleasure.
You never should forget Your own joy and fun in doing Your sport
Our question: What is more inspiring than shredding, powdering and laughing with friends and to admire the successful tricks of Your buddies?
The focus of " Nevermind-Clothing means to re-discover the joy of boarding and skiing - that´s the way it is.