At New Balance we adhere to a unique set of philosophies. We focus on function over fashion; make shoes in multiple widths; continue to make many shoes in the UK; nuture strong retail partnerships; take an "endorsed by no-one" stance; and support grassroots initiatives. Although we have grown substantially over the past five years, we have not lost sight of who we are or from where we came.
New Balance launched its UK manufacturing facility for technologically innovative footwear 22 years ago. Against the trend, which has seen many of its competitors moving production overseas, the company remains committed to manufacturing in Britain, and has now been rewarded for its creativity, ambition and endeavour with a Queen's Award for Enterprise.
Currently New Balance, which employs over 210 people at its site in Flimby, Cumbria, and produces over 28,000 pairs of shoes a week, derives nearly 90% of sales revenues from exports, with 40% of all footwear sold going to European markets.