New Kid Plus

Firenze, Italia

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New Kid have been creating mens and women footwear, from their adopted hometown of Florence, Italy, since 2009.

Each collection is designed in Italy by founder, Rachel Beagley, and made by a hand-picked network of skilled craftsmen from in and around Tuscany. Inspired by a love of popculture, exotic textiles and handicrafts and the cliched reverence for an Italian sunset. New Kid aims to capture a bit of a naïve, yet wild sense of the world.

New Kid's androgynous and fun footwear styles are brought to life in custom Italian leathers with a focus on leather treatments such as stamping, embroidery and laser cutting. With an emphasis on high quality and affordability New Kid is somewhat commercial yet completely independent.

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