Nicholas Riddle
I'm a designer living in and enjoying San Francisco, California. I'm also a student at California College of the Arts where I am working on my undergrad in Industrial Design. I have 11 years of experience in research and development, largely spent working in the bicycle industry. Having an engineering background taught me the importance of a systematic approach, patience, and meticulous craftsmanship. Being a designer has taught me how to work around problems, how to recognize archetypes and when to employ them, and how to really dive deep into my work.
I am most interested in how cultures are reflected through the objects they desire, particularly in regard to mass manufactured objects. I love objects that create a commentary about their own culture but using the world of manufacturing as the medium. I am especially interested in how people change these mass produced objects to meet their own needs - how they modify, apply duct tape, cut down, pad it and use it as a chair. I continue to be a student in form language in order to understand how easily influenced we are by lines and curves. In short, what motivates me is to find the unspoken reasons we are the way we are, how we got there and where we're going.
I love manufacturing and making things, but I also want sustainability and efficiency. I expect a high degree of craftsmanship and skill in my objects, but am also conscious about cost and materials. In doing so, I want to suggest new ways of doing things that are less damaging to our environment, use less resources and help us to enjoy the experience of being in our ever changing culture.



