Nicole Still, Digital Strategist Plus

Sydney, Florence, New York City

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AdNews Australia once named Nicole Still “40 Under 40” in October 2011.

“She can look at smaller daily evolutions and project exactly where it is going. Her ability to meaningfully connect with others makes her a genuine change catalyst,” said AdNews.

Still is a digital strategist and change management consultant with 16+ years experience at 3 of the world's largest advertisers: Johnson & Johnson Consumer, Unilever and Microsoft; 3 of the world's largest media companies: Time Warner, News Ltd. and The Chicago Tribune Co; and 2 of the world's largest advertising agencies: Leo Burnett and Razorfish.

The American has advanced digital business since 1996 on 4 continents: Asia, N America, Europe and Australia with a growing specialty in BRIC economies and has founded 3 successful companies: Drink Digital, The Balmain Boat Company and VIAJIYU in 4 countries: China, USA, Australia and Italy.

Her mission is to coach teams to greatness, guiding them from the old world to the new world, encouraging staff to: “Fail fast, evolve faster.” She inspires her teams to “stop managing the present” and “start creating the future.”

A hallmark of her leadership style is: “Show, don’t tell.” She coaches teams to learn by doing and her favourite method of storytelling is VIDEO. (She holds masters degree in journalism and documentary film from Columbia and once worked for TIME Magazine.)

In a career spanning 2 decades, every position she has held never existed - a hallmark of the new digital economy.

External Links


  2. The Design Kids
  3. Bermuda Video
  4. Drink Digital Guest