NIKE78’s Videos
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NIKE78 - Sennep | 'Project AMARIX'
00:2390 Plays / 4 Likes / 0 Comments
Project AMARIX is a top secret personal training concept developed by NIKE way back in 1978. Far too advanced for the market it has been hidden away until now... Your Personal Trainer will never…
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NIKE78 - Jim Campbell | 'LIVE'
01:00171 Plays / 5 Likes / 0 Comments
'LIVE' My take on the brief was that since Nike first started making running shoes, we no longer just use them solely for running, but that we LIVE our life in them. nike78.co.uk/jim-campbell
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NIKE78 - Shelly Love | ‘The Strange Gold Shoes’
15:01475 Plays / 5 Likes / 0 Comments
‘The Strange Gold Shoes’ When I think of sport as inspiration, I think about ‘the spirit of the athlete’ reaching beyond, propelled forward by hope and belief. The spirit of the athlete aims ever…
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NIKE78 - ANSWR | ‘NIKE Conversion’
03:101,100 Plays / 22 Likes / 2 Comments
‘NIKE Conversion’ The rules of football at the beginning were completely different from now. Through human hands and time passing, the rules of football today were built by information being removed…
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NIKE78 - Trashed x Twyford C of E School
05:391,135 Plays / 7 Likes / 0 Comments
After receiving our pair of NIKEs, we invited Twyford C of E high school in Ealing and their art department to work with us on the project. 13 pupils from year 9 and 10 took part in the one-day workshop…
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NIKE78 - Jiggery Pokery | ‘Stretch A Sketch’
02:522,888 Plays / 6 Likes / 0 Comments
‘Stretch A Sketch’ We wanted to challenge the use of NIKE trainers in sport by combining sport and art in homage to our childhood TV legends Rolf and Neil. We developed a sport that we would want…
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NIKE78 - W+K Tokyo LAB | 'ABUKU -泡-’
06:0373.6K Plays / 426 Likes / 10 Comments
'ABUKU -泡-’ The shoes we received were AIR MAX 360, which emphasizes the air in the soles more than any other NIKE shoe. So we decided to create something based on the concept of air, the main quality…
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NIKE78 - Erica Dorn | ‘Marathon Cake’
01:173,226 Plays / 13 Likes / 0 Comments
‘Marathon Cake’ The Marathon Cake is the edible negative calorific equivalent of a full-length marathon. It represents both the hard work put in and the ever-sweet reward after all the hard work.…
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NIKE78 - Nick Marsh | ‘NIKE Wiis’
00:4671.6K Plays / 26 Likes / 0 Comments
‘NIKE Wiis’ Computers are becoming an ever increasing part of modern life and gaming is a large part of this, being used to relax, socialise and more recently, exercise. Gaming platforms such as…
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NIKE78 - Michael Robinson | ‘NIKE+ 26′
01:253,223 Plays / 24 Likes / 0 Comments
‘NIKE+ 26′ The shoe has 26 lights embedded within it so anyone can see how far you’ve run, 1 light for every mile, and is a physical prototype that shows how it could look. It can sense movement…
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NIKE78 - Interview with Dan Mather | ‘NIKE SPDs’
02:025,067 Plays / 9 Likes / 1 Comment
‘NIKE SPDs’ Using cycling as my passion and inspiration, I have transformed my pair of NIKEs into cycling shoes compatible with clipless/SPD pedals. By affixing a specific cleat to the sole of my…
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NIKE78 - Cemal Okten | ‘NIKE Fix’
00:381,908 Plays / 3 Likes / 0 Comments
‘NIKE Fix’ At the end of their life a pair of shoes have become extensions of the individual; inevitable wear and tear create a perfectly suited shoe for how the individual runs & walks, kicks a…
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