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  1. NIKE78 | Wieden+Kennedy Tokyo LAB - ABUKU

    06:03

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    81.3K Plays / / 10 Comments

    The shoes we received were AIR MAX 360, which emphasizes the air in the soles more than any other Nike shoe. So we decided to create something based on the concept of air, the main quality of this…

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    • NIKE78 | ANSWR - Nike Conversion

      03:10

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      The rules of football at the beginning were completely different from now. Through human hands and time passing, the rules of football today were built by information being removed and added. This…

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      • NIKE78 | Dan Mather - Nike SPDs Interview

        02:01

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        Using cycling as my passion and inspiration, I have transformed my pair of Nikes into cycling shoes compatible with clipless/SPD pedals. By affixing a specific cleat to the sole of my trainers, I…

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        • NIKE78 | Shelly Love - Strange Gold Shoes

          15:01

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          When I think of sport as inspiration, I think about 'the spirit of the athlete' reaching beyond, propelled forward by hope and belief. The spirit of the athlete aims ever higher, further,…

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          • NIKE78 | Code Computerlove x Stewart Hamilton - Nike Uniform

            01:16

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            The main vision behind the NIKE78 sound visualisation was to be an immersive user experience meant to be projected onto a wall or building where the movement of a Nike trainer through the use of sensors…

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            • NIKE78 | Max Lamb - Nike Cup

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              I planned to make a trophy, like a winning 'cup'. I used a synthetic clay called Milliput that is mixed from two components and stays malleable for about 1 hour before it hardens. So time…

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              • NIKE78 | Cemal Okten - Nike Fix

                00:38

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                At the end of their life a pair of shoes have become extensions of the individual; inevitable wear and tear create a perfectly suited shoe for how the individual runs and walks, kicks a ball, skateboards,…

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                • NIKE78 | Birch Studio - Spitting Feathers

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                  The World Cup will be the biggest media event ever staged in Africa, with more than 18,000 journalists from around the world expected to be documenting the biggest event in football; but since being…

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                  • NIKE78 | Alex Godwin - Future Colour Duathlon

                    00:52

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                    I challenged the function of my Nikes through an investigation into making an alternative use for the shoes (other than wearing them). Inspired by the shapes and forms associated with a triathlon…

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                    • NIKE78 | Fred Butler x Chrissie Abbott - Let's Get This Shoe on the Road

                      01:39

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                      We integrated remote control cars into our shoes to make them 'Wacky Races' style characters. This involved lots of experiments with dismantling, rewiring and test drives to literally 'get…

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                      • NIKE78 | Nicola Ryan - The Takeover

                        00:14

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                        The skin of a shoe: a skin that breaths, absorbs, stretches and ages. Like organic matter, its existence is a fine balance between life and decay. What could be lurking within just waiting to break…

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                        • NIKE78 | Mimi Leung

                          00:34

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                          An idea that developed quite organically after the initial vision I had whilst running down a dry and sandy airplane runway out in the middle of the desert in Australia. I was trying to focus, but…

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