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  1. NIKE78 | Marcus Price x Bait - AM97 Recreational High

    01:45

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    359 Plays / / 0 Comments

    "While there's no one profound definition of what exactly is a Runner's High, that hasn't stopped a number of avid runners from trying to relate their experiences with it. They've…

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    • NIKE78 | eBoy

      00:11

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      79 Plays / / 0 Comments

      A sportsman from the pixelated eBoy universe is testing the shoes. nike78.co.uk/eboy

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      • NIKE78 | Code Computerlove x Stewart Hamilton - Nike Uniform

        01:16

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        218 Plays / / 1 Comment

        The main vision behind the NIKE78 sound visualisation was to be an immersive user experience meant to be projected onto a wall or building where the movement of a Nike trainer through the use of sensors…

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        • NIKE78 | Sennep - Project AMARIX

          00:23

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          286 Plays / / 0 Comments

          Project AMARIX is a top secret personal training concept developed by Nike way back in 1978. Far too advanced for the market it has been hidden away until now... Your Personal Trainer will never be…

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          • NIKE78 | Jim Campbell - LIVE

            01:00

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            465 Plays / / 0 Comments

            My take on the brief was that since Nike first started making running shoes, we no longer just use them solely for running, but that we LIVE our life in them. I shot the shoes in multiple locations…

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            • NIKE78 | Shelly Love - Strange Gold Shoes

              15:01

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              772 Plays / / 1 Comment

              When I think of sport as inspiration, I think about 'the spirit of the athlete' reaching beyond, propelled forward by hope and belief. The spirit of the athlete aims ever higher, further,…

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              • NIKE78 | ANSWR - Nike Conversion

                03:10

                from NIKE78 / Added

                2,608 Plays / / 2 Comments

                The rules of football at the beginning were completely different from now. Through human hands and time passing, the rules of football today were built by information being removed and added. This…

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                • NIKE78 | Trashed x Twyford C of E School

                  05:39

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                  1,303 Plays / / 0 Comments

                  After receiving our pair of Nikes, we invited Twyford C of E high school in Ealing and their art department to work with us on the project. 13 pupils from year 9 and 10 took part in the one-day workshop…

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                  • NIKE78 | Jiggery Pokery - Stretch A Sketch

                    02:52

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                    3,229 Plays / / 0 Comments

                    We wanted to challenge the use of Nike trainers in sport by combining sport and art in homage to our childhood TV legends Rolf and Neil. We developed a sport that we would want to be involved in that…

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                    • NIKE78 | Wieden+Kennedy Tokyo LAB - ABUKU

                      06:03

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                      80.9K Plays / / 10 Comments

                      The shoes we received were AIR MAX 360, which emphasizes the air in the soles more than any other Nike shoe. So we decided to create something based on the concept of air, the main quality of this…

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                      • NIKE78 | Erica Dorn - Marathon Cake

                        01:17

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                        3,740 Plays / / 0 Comments

                        The Marathon Cake is the edible negative calorific equivalent of a full length marathon. It represents both the hard work put in and the ever-sweet reward after all the hard work. Currently available…

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                        • NIKE78 | Nick Marsh - Nike Wiis

                          00:46

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                          73.8K Plays / / 0 Comments

                          Computers are becoming an ever increasing part of modern life and gaming is a large part of this, being used to relax, socialise and more recently, exercise. Gaming platforms such as the Nintendo…

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                          NIKE78

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