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  1. NIKE78 | Wieden+Kennedy Tokyo LAB - ABUKU

    06:03

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    81.5K Plays / / 10 Comments

    The shoes we received were AIR MAX 360, which emphasizes the air in the soles more than any other Nike shoe. So we decided to create something based on the concept of air, the main quality of this…

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    • NIKE78 | ANSWR - Nike Conversion

      03:10

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      The rules of football at the beginning were completely different from now. Through human hands and time passing, the rules of football today were built by information being removed and added. This…

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      • NIKE78 | Nick Marsh - Nike Wiis

        00:46

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        Computers are becoming an ever increasing part of modern life and gaming is a large part of this, being used to relax, socialise and more recently, exercise. Gaming platforms such as the Nintendo…

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        • NIKE78 | Michael Robinson - Nike+ 26

          01:25

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          The shoe has 26 lights embedded within it so anyone can see how far you've run, 1 light for every mile, and is a physical prototype that shows how it could look. It can sense movement and ideally…

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          • NIKE78 | Erica Dorn - Marathon Cake

            01:17

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            The Marathon Cake is the edible negative calorific equivalent of a full length marathon. It represents both the hard work put in and the ever-sweet reward after all the hard work. Currently available…

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            • NIKE78 | Nicola Ryan - The Takeover

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              The skin of a shoe: a skin that breaths, absorbs, stretches and ages. Like organic matter, its existence is a fine balance between life and decay. What could be lurking within just waiting to break…

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              • NIKE78 | Mimi Leung

                00:34

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                An idea that developed quite organically after the initial vision I had whilst running down a dry and sandy airplane runway out in the middle of the desert in Australia. I was trying to focus, but…

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                • NIKE78 | Dan Mather - Nike SPDs Interview

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                  Using cycling as my passion and inspiration, I have transformed my pair of Nikes into cycling shoes compatible with clipless/SPD pedals. By affixing a specific cleat to the sole of my trainers, I…

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                  • NIKE78 | Jim Campbell - LIVE

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                    My take on the brief was that since Nike first started making running shoes, we no longer just use them solely for running, but that we LIVE our life in them. I shot the shoes in multiple locations…

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                    • NIKE78 | Shelly Love - Strange Gold Shoes

                      15:01

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                      When I think of sport as inspiration, I think about 'the spirit of the athlete' reaching beyond, propelled forward by hope and belief. The spirit of the athlete aims ever higher, further,…

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                      • NIKE78 | Container Interview

                        02:25

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                        What happened to the intrepid runner, who dared to venture close to the forest one early evening last spring? He vanished without leaving much of a trace, his remains where never recovered. Until…

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                        • NIKE78 | Trashed x Twyford C of E School

                          05:39

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                          After receiving our pair of Nikes, we invited Twyford C of E high school in Ealing and their art department to work with us on the project. 13 pupils from year 9 and 10 took part in the one-day workshop…

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