Nike Snowboarding grew out of a simple idea: unite the best of Nike with the best of snowboarding. At the foundation of this is a love of snowboarding, not just for its raw athleticism, but also for its soulfulness. We’re proud to support small shops at the core of vibrant local scenes, and riders who follow their own path. Our team is the culmination of rare, diverse talents that conquer everything from backcountry peaks to the urban landscapes. Film and editorial are their focus, and expert product input part of their daily routine. By blending the voices of our athletes with Nike’s rich history of technological innovation, we plan to enrich and elevate snowboarding in a way that only Nike can.