Director/Producer based in Pakistan. I have been working in the media industry since 1997. Worked on TVCs and branded shows for Pepsi (two major projects for Pepsi were Pepsi Battle of the Bands and Pepsi Inside Edge), Benson and Hedges (B&H Global Beat), and numerous TVCs for these and other Multi-National Corporations like Unilever, Procter and Gamble, etc. Worked for NBC News Pakistan as Bureau Coordinator in Islamabad; in London I worked for GEO TV as producer, and BBC Urdu's website as Video Director/Producer. Until recently I was Senior Producer at DawnNews TV, and managed Multimedia content for Dawn.com. Currently I'm working as editor of Spider Magazine, and freelance Director/Producer/Cameraperson.