OptiMine Software’s measurement and optimization platform helps digital advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier and set a new standard in digital advertising measurement and optimization, leveraging atomic-level, predictive modeling and unique Value per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices—and optimize accordingly for extraordinary in-channel and cross-channel results. With OptiMine, each individual paid search keyword bid and display ad bid is geared toward maximizing performance for the financial goal set by the advertiser. The company’s flagship paid search bid optimization consistently increases financial results by more than 20% for four out of five advertisers. The company’s audience-based approach to display measurement and optimization is driving 15 -25 percent incremental increases in results across display and paid search together. Across a range of industries and business models—from retail to financial services lead-generation to travel—OptiMine Software drives bottom-line results.