PARICHAY

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Toronto, Canada

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"Music is my life. It is what I was born to do" – Parichay

While most other ten year olds were playing their video games, Parichay spent his time singing and deftly moving his fingers across a small keyboard. Even as a child, music gave him a sense of calm and contentment that made innumerable hours of vocal training an absolute pleasure. While he was gifted with a wonderful voice and ear for music, it was his hard work that helped him accomplish his dream to be a musician. Till date, it is this passion which fuels his career as an artist, song writer and producer.

With his most recent album ‘All New Everything’, Parichay has combined sounds, lyrics and genres that has revolutionized fusion music and appealed to millions around the globe. His smooth vocals combined with collaborations with other amazing artists, have made the songs a hot favourite among his fans across the world. His debut album, No Boundaries, released May 2009 by Times Music in the Indian sub-continent stayed on the Top 10 Indi-Pop charts for 12 consecutive weeks peaking at #4.

Most recently, he collaborated with RDB on the remix of ‘O Meri Chandni’ and Yamla Pagla Deewana (YPD), blockbuster hits of Bollywood. The songs and his voice have created a huge stir among audiences worldwide, establishing him as a voice to be reckoned with in Bollywood. He performed these songs at the highly prestigious IIFA Rocks event in Toronto, June 2011 in front of several Bollywood stars including SRK, the Deols and more as well as at the CDKC Music launch recently in Mumbai to a packed audience including Bollywood legends Sri Devi, Rishi Kapoor, Jeetendra and others. Having featured on RDB’s forthcoming album ‘Worldwide’ as well as on a few soon-to-be-released Bollywood projects, there is no doubt that this partnership is set to push the envelope and leave a mark in the industry for years to come. Getting much recognition for his work in India, Parichay had the opportunity to tour the country and interview on high-profile shows such as Bollywood Business with Komal Nahta, Times Now Morning Show and Bollywood Hungama.

Parichay’s professional musical journey began at the age of 13, as a winner of the most popular Bollywood music show - ‘Antakshari’ which aired on ‘Zee TV’. Ever since Parichay has gone onto perform at over 300 live shows and festivals worldwide, including several high-profile events such as the Miss India-Canada Beauty Pageant, UK Asian Music Awards, World Kabaddi Championship and the like.

With over twelve years of contributing to the Urban Bollywood music scene as one of the major producers of Desi Urban music in Canada, Parichay continues to constantly reinvent himself and create music that appeals to people across the globe. His unique sound combines Hindi Classical and Pop music with mainstream Hip Hop, RnB, Reggae, House and Dancehall. His latest single ‘Tum Habibi’ featuring DTP Rapper Joe Louis has already climbed up the charts in the UK. Having peaked at #1 on Sunrise Radio UK & #3 on Buzz Asia charts in London, this track has created quite a buzz in its first few weeks. ‘Tum Habibi’ has also climbed to # 71 on the iTunes Top 100 in the UK and # 83 in Canada.

With over 50,000 dedicated fans on Facebook, Twitter and YouTube and huge successes of his singles ‘Jadoo’, ‘Deewana Tera’, ‘Kasam Se’ & ‘Tum Habibi’, which have reached top spots on several charts in the UK & North America, Parichay is heading towards having a highly successful 2012, thanks to the love and support of the fans. Inspired by the music of Sonu Nigam, A R Rehman and Timbaland, Parichay is undeniably heading to new heights in the field of entertainment.

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