PictureAid started out as an ambition, a dream and a burning idea. Can one man and his camera be able to make an actual change in developing countries and the societies he visits? Kristian Harby from the small and idylic town of Naeroset in Norway was under the impression that he could. In 2010, at the age of 25, he quit his job and gave everything he had to give life to his dream and to prove that the power of photography could make an actual change. He named it PictureAid. His dream would soon develop into a concept that provides organizations, companies and individuals a choice in decorating their walls - a choice of photography art that is not only inspiring and beautiful to look at, but also creates new futures and possibilities for those portrayed along its way . "Capture the moment, give back and create a future".