Ivar Zeile is the owner and director of Plus Gallery, Denver's most reputable progressive contemporary art gallery operating independently since 2001. The gallery represents the top tier of contemporary artists who have emerged from Denver or currently working there, as well as artists of note from outside of Colorado. Zeile's involvement with the Denver Mayor's Commission on Cultural Affairs began in 2006, and in 2009 led to his appointment as the first curator for the Denver Theater District, a unique entity that supports both static and motion-based visual art components in the public realm. Zeile's past involves intense concentration in film and cinematic presentation including ten years with the Sundance Film Festival. In 1998 the Sundance Institute commissioned Zeile to direct and produce trailers to precede the 1999 selection of films. He has been involved with the Denver Film Society for the last decade as a patron, writer, and festival screener. Through Plus Gallery, Zeile has established an ongoing experimental program that includes video, music and performance projects that have included renowned artists from around the country.