‘± maismenos ±’ surfaces in 2005 as a personal project developed in an academic research context. It quickly became a reference of creative intervention in Portuguese urban circles, due to its viral mechanics as well as the various media it wove itself into.
Initially, ± presented itself as a brand against brands, its utopian mission being the antidote to advertising: ± may be found as illegal marks over a wide variety of urban environments, just as it may surface as an art installation.
± is the visual representation of the collapse of the financial system (+ – = 0), clearly conveying a standpoint in regards to it – while also acting as a blank canvas, a particularly open-ended icon where the citizen may be able to project anything they wish, fear or suspect.
For more information, look up maismenos.net