Psicotropicodelia [netlabel]

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Campos dos Goytacazes / Niteroi

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O SELO

Psicotropicodelia é um selo musical virtual (netlabel), coordenado pelos produtores Harlem Pinheiro e Evandro Iwaszko, em parceria com o artista multimídia e designer Flávio Lazarino. Segue com o diferencial da música livre e gratuita, buscando qualidade crescente em seus lançamentos.

A diversidade é o grande barato do selo: ao não preocupar-se em focar uma determinada tribo ou “gueto” musical, mostra atemporalidade, conteúdo, variedade, impacto e integração com outras manifestações artísticas e audiovisuais.

BREVE HISTÓRICO

O selo emergiu de um simples blog, dedicado a trilhas-sonoras e música eletrônica, e estendeu-se a portais multimídia como: Fiberonline, Jamendo, LastFm, MySpace, OnVibes, Trig, Virb, entre outros; que ajudaram a disseminar os lançamentos em “frontes” diversos, nacionais e internacionais. Sites como Jamendo, Lastfm e Myspace foram essenciais ao atingir novos públicos e gerar contatos e comentários importantes.

Em sua 1ª fase – de maio a setembro de 2007 – publicamos duas coletâneas, Psicotropicodelia Music volumes 1 e 2; e a trilha-sonora do média-metragem “Era dos Mortos”. As coletâneas continham faixas em alguns dos segmentos musicais mais autorais da atualidade (Breakcore, IDM, Dubstep, Electrocore, Chiptune, etc.), com pelo menos 2/3 delas dedicadas à cena nacional. A trilha foi nossa primeira experiência com cinema independente.

A 2ª fase, em andamento desde outubro de 2007, trouxe uma maior variedade de formatos: EPs/mini-álbuns, mixtapes, remixes coletivos e a coletânea Vol. 3. Esta, mais conceitual que os volumes anteriores, dividiu-se em duas seções: Psicotropic [“extrema”, pesada e radicalmente experimental] e Sonicodelic [mais suave e “trilhesca”].

Recentemente ultrapassamos a marca de 115.000 mil downloads no site de hospedagem Internet Archive, sinal de que estamos atingindo um público considerável nesses últimos 3 anos.

PRINCÍPIOS PSICOTROPICODELIA E METAS

O selo tem muitos planos e projetos a colocar em prática nos anos de 2010 e 2011. Ampliar a gama de lançamentos e recursos, testar novos formatos e buscar sempre um senso de experimentação e intercâmbio junto aos ouvintes, artistas e colaboradores.

Nessa nova fase, a comunicação, identidade e conceito do selo estão sendo amarrados para garantir uma maior facilidade de contato e informação ao público interessado.

Seguiremos assim comemorando a união de artistas independentes de cenas transcontinentais – criando a música do século 21 – através de paisagens audiovisuais universais.

English

THE LABEL

Psicotropicodelia is the Brazilian web label founded and run by producers Harlem Pinheiro and Evando Iwaszko. They notably enjoy a very close and fruitful relationship with multimedia artist and designer Flavio Lazarino, who has enriched and illustrated their work from an early stage. All three have been keen to push their own boundaries with every release and are constantly striving to put out high quality free and copyleft music from artists close to home but conversely have always strived to find and promote new and exciting music from all over the globe via the medium of the net.

With that strong focus on diversity the label shows timelessness, variety, impact and integration with any other artistic and multimedia manifestations that come across its path.

SHORT BIO

The label emerged from a simple electronic music and soundtracks blog, psicotropicodelia.blogspot.com, this then grew to include various online presences on multimedia and networking sites; LastFm, MySpace, OnVibes to mention but a few. These social networking and instant feedback aspects of a modern web label have been instrumental in Psicotropicodelia’s success and one of reasons for its rapid spread.

Over a period of a few months in 2007 three showcase albums were released, Psicotropicodelia Music Volumes 1 and 2, and also the labels first experience with independent cinema, the soundtrack to “Era dos Mortos” (Era Of The Dead) a 40 minute typically blood splattered zombie movie. The volumes featured tracks from some of the most current electronic music genres; Breakcore, IDM, Dubstep, Electrocore, Chiptune and so on. A deliberate effort was made by the label to dedicate at least two thirds of both volumes content to the Brazilian e-music scene.

Since the three initial releases the label’s output has been on a much more varied range of formats. EPs and mini-albums, mixtapes, collaborative remixes and the eagerly awaited Volume 3 compilation. This volume took a more conceptual route than the previous releases and was divided into two distinct sections each with its own vibe. The Psicotropic section featured the extreme, the heavy and the radically experimental, and in contrast the Sonicodelic section was much more atmospheric, cinematic and ‘soundtrackier’.

Much more recently there has been a clear signal that the label is reaching an ever more considerable worldwide audience with its surpassing of the 115,000 downloads mark on the Internet Archive.

PSICOTROPICODELIA NOW

The label has many exciting plans and projects in the pipeline for 2010 and 2011. They will be exploring new formats and channels alongside pushing the same experimental ethos that has been the heart of the label from the start. Plans include increased instant interactivity between artists, fans and the team at the label.

Thusly Psicotropicodelia has tried tirelessly to be at the forefront of technology. We can expect to see the label growing and changing to encompass the new ideas, concepts, technologies and visions the label and its artists have.

These goals and ideals are reflected in the diverse roster the label continually works towards promoting, signing, finding and exposing to a wider audience. Their pure honest pursuit of true genuine, intelligent talent and challenging music is the labels ultimate goal and strongest asset.

Greetings for the translation/re-writings to the great british fellas James Barlow and Gwyn Jones!

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Following

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