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Under pressure to save their failing oxygen bar, Todd and Dale (two post-college slackers) concoct a silly little marketing scheme to turn their business into the headquarters of a make-believe political campaign. The public catches on and what was supposed to be a publicity stunt turns into an actual, national, political movement. Todd and Dale don't want to spend any more time with the monster they created so they decide to stop the entire charade. Then destiny comes calling. At the demands of protesters, they are forced to change their minds. These two goof-offs are now faced with having to carry out "The Rules" that they made up, or else. The adventure leads our two youthful entrepreneurs into the cross-hairs of the national candidates running for President and the stakes escalate.