•Business: The business of creativity, the business of etching out fresh content for Asia pacific region.
•Strategic Thinking - Conceptualizing, planning and scripting of creative work pieces to get desirable story board edits.
•Innovation and Creativity – Execution of pre-determined ideas on the required format. Obtaining desired result from direction, production and post-production using different methods and techniques applicable to a particular project.
•Results Orientation – Attaining appropriate results in time, keeping in mind tight schedules and fine deadlines required for the projects.
•Presently directing true crime stories on Life Ok(Star Tv Network) called "Savdhaan India" since may 2012 till present...video links:
*Directed IIFA 2014 (International Indian Film Awards) Curtain Raisers. Weekend iifa with the Stars, Indian Films
World premiers, Green carpet of iifa rocks & iifa awards in Tampa(florida) through Wizcraft World for Star Plus India.
*Directed the story "Stalker" on Ishq Kills for Star Plus India.
•Directed a documentary film on “Honour Killings” for Channel News Asia Singapore through Miditech which got released on 13th dec (2013). youtu.be/IPw9qSPZWIY Silent Screams (freedom to love).
•Shot “mera desh ro raha hai” song with Mr. Amitabh Bachchan to raise funds for the Uttrakhand flood victims through Wizcraft for Star tv 15th aug(2013).
•Directed IIFA 2013(International Indian film awards) Curtain Raisers. Weekend iifa with the Stars, Indian films World premiers, Green carpet of iifa rocks & iifa awards in Macau through Wizcraft world for Star Plus India.
•Directed a documentary film for 15th Aug(2012) on “INDIAN ARMY” to show life of our soldiers on LOC(line of control) with Neha Dhupia as an anchor for LIFE OK through Miditech(India).youtu.be/afO6VY5iTzA
•Directed IIFA 2012(International Indian film awards) Curtain Raisers. Weekend iifa with the Stars, Indian films World premiers, Green carpet of iifa rocks & iifa awards in Singapore through Wizcraft world for Star Plus India.
•Directed a triangle love story with an under current of politics "Sapno ke Bhawar Main" on Life Ok India(2012).
•Directed a family drama "Sapne ladakpan ke" on Zee Tv India(2012).
•Directed a promotional internet game for VANHEUSEN(VDOT) which is live at vdotgame.com(LEARN HOW TO PICK GIRLS) “TURN IT ON”.
•Directed “Laado” a family drama on Colors(India)2011.
•Directed IIFA 2011 Curtain Raisers. Weekend IIFA(stories with the Stars), Flashback & Green carpets of iifa Rocks & iifa Awards in Toronto through Wizcraft World for Star Plus(India).
•Directed Raveena Tandon,Arshad Warsi,Shreyas Talpade & Shekar Suman for the Show Opener of "Comedy Maha Muqabla"2011 Star(India).
•Directed the Red Carpet & Gags(Kunal khemu+Tushaar kapoor) for BIG STAR IMA Awards 2011(India).
•Produced & directed 12audio visuals for an event called “WAVES” on women achievers for SONY(India) through Wizcraft (India).
•Directed a crime documentary on a gangster called "Yip Kai Foon" in Hongkong for AETN Crime & Investigation Network through Miditech(India).
•Directed Mr.Amitabh Bachchan in the opening act of KBC with Shiamak as the conceptualizer & choreographer,Nitin Desai as the Art director & Mahesh Limaye of Dabangg fame as the director of photography for Sony(India).
•Reality director for an event "Desh Ki Awaaz" for Sony(India).
•Directed all the back stories of "LG mallikai Kitchen" for Colors(India).
•Designed & directed the promotion of “I AM SHE” for Sony (India). “I Am She” platform is part of Sushmita sen’s Tantra Entertainment, which was awarded the Indian franchisee to select “MISS UNIVERSE” participant by the Miss Universe Organization.
•Directed a show for reliance “BIG Production” crime thriller
•Designed the whole promotion of an Indian Superstar Mr. Ajay devgans home production film ”Athithi tum kab jaoge” from theatrical trailers to TV promos.
•Directed two stories of “sssssh Koi Hai” of 90 minutes each (Horror) for Star One (India).
•Launched & directed 'Meet mila de rabba' (family drama) for Sony (India).
•Launched & directed ‘Waqt batayega kaun apna kaun praya' (family drama) for Sony (India) '07 to 08'.
•Produced & directed “Femina Miss India Curtain Raiser” 08’ a beauty pageant for Sony(India).
•Launched & directed 'Pari hoon main' (family drama) for Star one (India).
•Directed “Left Right Left” (Action Thriller) for about two months for Sony (India).
•Directed “Maayka” (family drama) for about two months for Zee (India).
•Produced & directed “Femina Miss India Curtain Raiser” 07’ a beauty pageant (2 episodes of 45mins each) for Sony (India).
•Covered GIFA [Global Indian Film Awards] in Malaysia for Sony (India), which included celebrity interviews, Movie premiers [Babul and Salaam-e-ishq], Celebrity Football matches and auction of celebrity outfits and fashion shows.
•Produced and directed 12 episodes for AXN Animax, which consist of today’s youth fashions and their endorsement of various Sony Products, e.g. Sony Vaio, Sony MP3, Sony Mobiles, Sony Walkman, Sony Digital Cameras.
•Launched and directed ‘Man Main Hai Vishwas’ (Religious drama) for Sony (India) 45 min slot from ’06 to ’07.
•Directed 5 events for Horlicks for UTV (India).
•Covered ‘Rock Star’ in USA, which included off stage activities, crowd frenzy and various celebrity interviews. [Anchor Sajid Khan and celebrities – Mr.Salman Khan, John Abraham, Zayed Khan, Mallika Sherawat, Kareena Kapoor, Shahid Kapoor, Esha Deol.] for Percept(India).
•Produced & directed “Femina Miss India Curtain Raiser” ’05 & ‘06 for Sony (India).
•A special episode ‘9 se 10’ (20min) an anchor based show for Sony (India).
•Directed ‘Crime Patrol’ (Crime thriller) stories based on real life incidents for Sony (India).
•Directed few stories of ‘CID Special Bureau’ (Crime thriller) 30 min slots for Sony (India).
SONY Entertainment Television (SET) India, ’99 – ‘05
SET India is a venture of Sony Pictures Entertainment, a well known entertainment powerhouse of America.
Sr. Producer, production of promotional elements such as audio visuals, film festivals, event/movie/show promotions, 1999 to Oct 2005
•Film Festivals – Dev Anand – The evergreen maestro, Yash Chopra - Making of classics, Subash Ghai – The dream merchant , Raj Kapoor film festival ….show packaging, directed (fillers, intros & promos).
•Events – Femina Miss India (’99-’05) , Filmfare Awards (’99-’05) , IIFA Awards (’00-’03) , Gladrags Mega Model, Grasim Mr. India, Hrithik- Live in concert , A.R Rahman – Live in concert , Shahrukh – Live in concert ( The Music and Madness Of Kishore Kumar ) , Raymonds Fashion Show , CEAT Cricket Rating Awards (’02,’03) , The Queen in concert – Lata Mangeshkar live, Eternal Asha , ABBY Awards , Ae Mere Watan Ke Logon , Aids Concerts , Bollywood Ke Superstars , Bollywood Ke Dhadkan, Bollywood Utsav , Dance Dhamaal with Govinda , Gun Guna Rahe Hain (FICCI Event) , Celebrating India , Madhuri Concert , PNC Sansui Viewers Choice Awards , Shava Shava (Pravasi Bhartiya Divas) , Hero Honda ITA Awards…..show packaging, shot(fillers,Intros, promos and edited live feeds and post live feeds on events)
•Shows – Launched Mega Shows like Indian Idol the Hindi language version of Fremantle Media’s Pop Idol Format, CID Special Bur, Achanak, Raat hone ko hai, Shubh Vivah ( Kahin Na Kahin Koi Hai ) , Crime Patrol , Khel…….show packaging, directed(title montages, fillers, Intros & promos).
•Designed the promotional campaign for the longest continuous camera shot in a TV show which was 111 minutes, lasting the entire episode of C.I.D filmed in Mumbai, India on 8th October 2004 and subsequently broadcast by the Sony Entertainment Television Network (India) on 7th of November 2004 which ultimately went on to win the GUINNESS WORLD RECORD.
Production of Audio Visuals, Aug. ’99 to Sept. ’99.
•Videocon – Next Series (Television , Refrigerator , Air-Conditioner , & Washing Machine )
Lashkara (Punjabi Channel): Freelanced as a Promo Producer / Graphics Coordinator, Mar’99 to Jul ’99.
ATN (Music Channel): Freelanced as a Promo Producer / Graphics coordinator, Sept. ’98 to Feb ‘99.
Rajtaru Videosonic Ltd. as a 3D Animator, Jan ’96 to Mar ’98.
•Miss World ’96 , ’96 / ’97 New Year Specials ( Star Plus ) , Yeh Kaise Tadap ( DD ) , Yug ( DD ) , Jeene Bhi Do Yaaron ( Star Plus ) , Court Martial (ATN) , Arial Mr. Gold (DD ) , Infomercials (Telebrands) , Mahanta ( film logo ) , Uff Yeh Mohabbat ( film logo).
Promax Award 2005 Bronze (total package design for Indian Idol campaign) Sony (India)
MUMBAI, India, March 11 /PRNewswire/ -- Sony Pictures Television International's (SPTI) Sony Entertainment Television channel in India broke ratings records on Saturday, 5 March 2005, with the airing of the season finale for Indian Idol, the channel's Hindi-language version of Fremantle Media's Pop Idol format. The episode recorded phenomenal ratings of 14.3 (all C&S HSM) and was watched by 15.4 million viewers in India, a new record for the cable and satellite Hindi-language general entertainment network. Viewers voted furiously for their favorite Indian Idol.
Personal Details: I love the excitement, the thrill & the color my work brings into my life. I am very passionate about the minutest of detail & I totally thank GOD for it because I love what I do. My success mantra is my family & specially my son who is my energy booster.
Albert Schweitzer quotes:
Success is not the key to happiness. Happiness is the key to success. If you love what you are
Doing, you will be successful.