Taylor Morrison began his career as a DP/Cinematographer in 1993, transitioning from an active career as a gaffer in the Albany NY area. He ran Production Equipment Inc. for seven years prior, renting lighting and grip equipment to the upstate NY area. After purchasing a new Arriflex film camera in 1994, he shot many spots for local agencies and production companies. Later he was involved in long form documentaries and several indie features while continuing with commercial work. Selling his inventory of lighting equipment in 1997 allowed the purchase of new camera equipment. Taylor has specialized with the Red Camera technology including owning 2 Red cameras. This combined with a deep lens inventory and a firm understanding of onset data technologies makes it easy for clients to get a high end spot on a less than high end budget.