SAW is a diverse group of passionate and collaborative individuals, each of us dedicated to our craft, and each sharing in the conviction that we exist as a company to create with purpose.
This means that nothing is done arbitrarily or without meaning. We judge every headline, edit, font choice and user interface decision against strict and practical criteria. These criteria are custom fit to each project so they are highly varied – but you can bet that we DON’T merely ask whether an execution looks cool, is ultra cutting-edge, or (worst of all) is self-expressive. We focus only on what matters — to our clients and to the objectives of the job at hand.