STIC is Cincom’s, GemStone’s and Instantiations’ lobby organization for vendor-neutral Smalltalk lobbying. To some extent we include Squeak and the other vendors in our lobbying. This implies that the executives of Cincom, GemStone and Instantiations share this point of view and also see STIC as their vendor-neutral Smalltalk lobbying organization. This new strategy is the base for tactical decisions and actions. This includes web presence, placing of Smalltalk Solutions, visible collaboration with all board member marketing activities and other messaging to individual members and most importantly to strangers.