Strength & Loyalty Clothing Company (S&L) was started in 2010 with a vision of creating clothes everybody could wear and appealed to everyone no matter who you are or where you lived. The name Strength & Loyalty means something different to everyone, that is what makes it so powerful. For us, it means "Self-Motived & Devoted".
This vision was put on hold in 2010 and the resurrected again in February 2012 with a clear vision for the company. We started again with the Fall 2012 line which was a success, but we felt we had more to prove with designs and wanted to bring more to the consumer because that is who we are and who we make clothes for. Our Spring 2013 line we created a great line with a mix for everyone with an attention to detail and a great product. We sponsored events in Southern California and showed our Spring 2013 line and got amazing feedback and support, with this we knew we were on the right track and continue to create great product for everyone!
- Strength & Loyalty Clothing - Website