Daniel Garcia is a New York-based director specializing in developing content for today's leading and emerging brands. He began his career at global agency DDB, where he worked on a number of international campaigns for Budweiser, Volkswagen, and McDonald's. Daniel was drawn to the production side of advertising/communication and so opted to freelance with several NY, LA, and European production companies and design studios. His talent and unconventional artistic approach drew the attention of MTV, Nike, Sony and other image-based brands, with whom he maintains continuing relationships. In 2001, he co-founded a startup that has since ballooned into a full-scale, European-based visual communications agency, Super-Fi. Daniel continues to consult for Super-Fi as well as freelance for a handful of agencies, networks, and studios. His passion lies in giving shape to ideas and collaborating with top talent to create memorable works that are both visually stimulating and emotionally engaging.