Swatch, kicked off in 1982 by Nicolas G. Hayek, is a leading Swiss watch and jewellery maker and one of the world’s most fashionable brands. The first Swatch watch appeared in Switzerland in 1983, surprising everyone with its provocative spirit, spirited design and enormous success. Always at the forefront of popular fashion, Swatch continues to innovate and surprise with new products, art specials, a seasons collection and special watches for Chinese New Year, Valentine’s Day and Mother’s Day.
The brand has also established a strong presence in the world of Sports with its ongoing support of Action Sports. Since the mid-1980s, successful athletes have been competing for honors as members of the Swatch Proteam and ambassadors of the Swiss watchmaking company. Swatch supports today top athletes in snowboarding, freeskiing, surfing, FMX, ice cross downhill as well as beach volleyball.