1. PSG AWAY KIT REVEAL / GOLDEN WOLF / NIKE /

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    Project: Nike - PSG Away Kit Reveal Client: Golden Wolf / Nike Music and Sound Design: Box Of Toys Audio BACKGROUND / Golden Wolf assist Nike France to reveal this seasons Paris Saint-Germain away kit. APPROACH / In the wake of the World Cup, PSG welcomes it's new and returning football heroes with their latest away kit. The audio had to reflect the grandeur and sense of battle ahead. A powerful and cinematic score underpins the challenges of the upcoming season whilst looking to build anticipation and excitement amongst the PSG fans.

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    • SIMPLE WINS - FREE CALL / MOVING BRANDS / SWISSCOM iO /

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      Project: Simple Wins - Free Call Client: Moving Brands / Swisscom iO Music and Sound Design: Box Of Toys Audio BACKGROUND / One in a series of four films for Swisscom iO depicting some ingenious yet simple ways to win in life. Check out Moving Brands' project case study here: http://www.movingbrands.com/work/io-simple-wins APPROACH / Each movie is underscored by an easily accessible composition to reflect a sense of optimism and scalability for each life hack. The piece as a whole required a human aspect to reflect how we as people adapt and create in day to day life - this informed a quite organic and acoustic approach throughout. Sound design in the main takes a very literal approach and aims to relate to the viewer by maintaining a real world feel. Some of the more macro shots are enhanced with a hint of the hyper-real so as to exaggerate the perspective.

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      • SIMPLE WINS - SECURITY / MOVING BRANDS / SWISSCOM iO /

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        Project: Simple Wins - Security Client: Moving Brands / Swisscom iO Music and Sound Design: Box Of Toys Audio BACKGROUND / One in a series of four films for Swisscom iO depicting some ingenious yet simple ways to win in life. Check out Moving Brands' project case study here: http://www.movingbrands.com/work/io-simple-wins APPROACH / Each movie is underscored by an easily accessible composition to reflect a sense of optimism and scalability for each life hack. The piece as a whole required a human aspect to reflect how we as people adapt and create in day to day life - this informed a quite organic and acoustic approach throughout. Sound design in the main takes a very literal approach and aims to relate to the viewer by maintaining a real world feel. Some of the more macro shots are enhanced with a hint of the hyper-real so as to exaggerate the perspective.

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        • RISK EVERYTHING / GOLDEN WOLF / NIKE

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          Project: Nike - Risk Everything Client: Golden Wolf / Nike Sound Design: Box Of Toys Audio BACKGROUND/ A couple of animated logos created by Golden Wolf for Nike's Phenomenal House installation in NYC. If you're in the area, check it out! http://www.nikesoccer-nyc.com/ APPROACH/ The visual style and intended target informed a fairly energetic and bold approach to the sound design. In these particular logos we focused on conveying a sense of weight whilst maintaining detail so as to broach both the actions sports feel and the intricacy of the animation.

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          • MM46 - DIFFERENT SPIN / DOE ANDERSON / MAKER'S MARK /

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            Project: Maker's Mark 46 - Different Spin Client: Doe Anderson / Maker's Mark Music and Sound Design: Box Of Toys Audio BACKGROUND / One of four in a series of TV commercials enlightening us with the complex processes involved in the making of Maker's Mark 46. APPROACH / We created a central musical theme for the series based on American mainstream jazz. The relaxed rhythm denotes the time taken in the preparation of Maker's Mark and also the moments you choose to enjoy it. The melody takes on a more colourful personality nodding towards a subtle humour and the character of the drink itself.

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            • MM46 - SNOWBALL / DOE ANDERSON / MAKER'S MARK /

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              Project: Maker's Mark 46 - Snowball Client: Doe Anderson / Maker's Mark Music and Sound Design: Box Of Toys Audio BACKGROUND / One of four in a series of TV commercials enlightening us with the complex processes involved in the making of Maker's Mark 46. APPROACH / We created a central musical theme for the series based on American mainstream jazz. The relaxed rhythm denotes the time taken in the preparation of Maker's Mark and also the moments you choose to enjoy it. The melody takes on a more colourful personality nodding towards a subtle humour and the character of the drink itself.

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              • MM46 - SNOW GLOBE / DOE ANDERSON / MAKER'S MARK /

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                Project: Maker's Mark 46 - Snow Globe Client: Doe Anderson / Maker's Mark Music and Sound Design: Box Of Toys Audio BACKGROUND / One of four in a series of TV commercials enlightening us with the complex processes involved in the making of Maker's Mark 46. APPROACH / We created a central musical theme for the series based on American mainstream jazz. The relaxed rhythm denotes the time taken in the preparation of Maker's Mark and also the moments you choose to enjoy it. The melody takes on a more colourful personality nodding towards a subtle humour and the character of the drink itself.

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                • MM46 - COMPLICATED / DOE ANDERSON / MAKER'S MARK /

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                  Project: Maker's Mark 46 - Complicated Client: Doe Anderson / Maker's Mark Music and Sound Design: Box Of Toys Audio BACKGROUND / One of four in a series of TV commercials enlightening us with the complex processes involved in the making of Maker's Mark 46. APPROACH / We created a central musical theme for the series based around American mainstream jazz. The relaxed rhythm denotes the time taken in the preparation of Maker's Mark and also the moments you choose to enjoy it. The melody takes on a more colourful personality nodding towards a subtle humour and the character of the drink itself. In this particular spot, we augmented the rhythm with our own recordings of a grandfather clock to add a sense of heritage and give some presence to the situation itself.

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                  • IDEA MACHINE / MR KAPLIN / DIGIMANIA /

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                    Project: Idea Machine Client: Mr Kaplin / Digimania Music and Sound Design: Box Of Toys Audio BACKGROUND / The Idea Machine is an invention brought to life in the workshop of director duo Mr Kaplin. This piece was originally commissioned as part of Digimania's animation rendering software reel and we were brought into the mix to help create a minute long director's cut. APPROACH / The machine is examined section by section, providing us with the opportunity to design the whirrs and clicks of each component in detail. As a slightly surreal creation, we offset the heavy machinery with a fairground-esque track that is placed as if it is being played out by the machine itself. In doing so we wanted to illustrate the peculiar processes at work whilst giving a sense that the machine was happy in going about it's tasks. Bless his metal socks.

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                    • BT EASTER IDENT 2014 / WEARESEVENTEEN /

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                      Project: BT Easter Ident 2014 Client: weareseventeen / BT Music and Sound Design: Box of Toys Audio BACKGROUND / For this year's seasonal on-air kit, BT take a departure from their usual Easter centric subject matter and move towards the broader themes of Spring. London studio weareseventeen deliver on the polished motion graphics and continue their brand relationship with BT TV. APPROACH / The concept behind the audio was to depict the beauty of the moment. We also had to consider that this ident was intended for use beyond it's seasonal engagement and could potentially precede drama programming. Detailed sound design establishes the growth of the foliage in the intro whilst an elegant and brooding piano brings up the rear. Once the petals are released the melody takes the fore and illustrates the unfolding events. Due to the ident's continuing use it was important that the piano remained in an ambiguous state of neither too positive or negative, yet invoking a sense of emotion. We resolve with audio established for the earlier branding of BT TV, which you can view here: https://vimeo.com/77676512

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