1. MX 2013 Bill Wetherell | The Zealots Who Built Alto


    from Adaptive Path / Added

    297 Plays / / 0 Comments

    How do you take a commodity product like email and create something unique and useful? And how do you do it in the face of so many negative perceptions of the AOL brand? In 2012 AOL launched the private beta of Alto — a re-imagining of the inbox for today's modern world. This is the behind-the-scenes story of how Alto came to be.

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    • Launch Party Vancouver, Episode 4 'Booth'


      from Mike Macadaan / Added

      28 Plays / / 0 Comments

      Mike Macadaan chats it up with Designer Bill Wetherell.

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