1. Design beats Brand Equity in Social Media. (Dan Formosa & Paul Katz, Smart Design, NY)


    from Mario Gamper (Ideas will travel) / Added

    229 Plays / / 0 Comments

    An ideas will travel interview about the dynamic connection between design and advertising. Brand Loyalty and Brand Equity are having are tough time, because consumers have learned to disinvest…

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    • Dwell presents | The Bathroom Reinvented: Universal Design in Public Bathrooms


      from gary nadeau / Added

      21.9K Plays / / 58 Comments

      Dwell.com sent my crew and I to Smart Design in Manhattan where we discussed Universal Design in NYC Public Bathrooms with Dan Formosa and Richard Whitehall. We also hit the streets of Manhattan to…

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