1. Genworth Let's Talk

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    from Helios Interactive / Added

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    To increase brand awareness and educate consumers on Long Term Care insurance, Genworth launched a national tour. The "Let's Talk" giant coffee mug symbolized a way to start a conversation that many families find awkward. Helios created a unique survey and photo op that could be personalized by guests. By creating a fun and enlightening experience, guests were inspired to keep the conversation going even after they left. Kicking off in New York City and traveling through five other cities, the tour was huge success with over 12,500 participants.

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    • CNN: Genworth Commercial

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      from Christina Lu / Added

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      Genworth commercial for CNN. Direction: BFD Productions Art Direction: Christina Lu Animation: Daniel Seith

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      • Genworth breaks down the cost of LTCi

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        from MultiVu Video / Added

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        On July 21, 2014, Genworth (NYSE:GNW) is introducing Privileged Choice® Flex 3 featuring FlexFit℠ packages. FlexFit packages are designed to help address the primary barriers to purchasing long term care insurance – price and complexity. FlexFit gives millions more Americans the flexibility to choose the right fit for their long term care needs, combined with the simplicity of prepackaged benefits. Privileged Choice Flex 3 is issued by Genworth Life Insurance Company. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7206252-genworth-offers-affordable-flexfit-long-term-life-insurance/

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        • Long Term Care Consumer Resources

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          from MultiVu Video / Added

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          Today, Genworth Financial, Inc (NYSE:GNW) announced the launch of its new website www.longtermcareinsurance.org, designed to help fill the information gap for consumers about the reality of long term care and the importance of planning for the future. The website, named the National Advisory Center for Long Term Care Information (NACLTCI), sponsored by Genworth, is focused on providing clear, concise and unbiased information to consumers faced with making decisions related to long term care. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7206251-genworth-launches-national-advisory-center-for-long-term-care-information-website/

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          • Genworth: Get Back to Basics on LTC

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            from MultiVu Video / Added

            16 Plays / / 0 Comments

            The cost of long term care continues rising at a rate outpacing inflation creating significant financial planning challenges for the nearly 12 million Americans currently in need of long term care services. According to the Genworth (NYSE: GNW) 2014 Cost of Care Survey released today, the cost of receiving in-home care continues to rise, though at a more moderate rate of growth. This is good news for consumers as almost three quarters of people needing long term care prefer receiving it in their homes, according to Genworth’s extensive claims data (Long term care claims Experience Data for Genworth Life Insurance Company and affiliates – December 1974-June 30, 2013). To view the Multimedia News Release, go to http://www.multivu.com/mnr/70631511-genworth-2014-cost-of-care-survey-results

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            • Ross Fisher

              01:11

              from Hotheads / Added

              Profile of Genworth golfing ambassador, Ross Fisher, shot at his home golf course at Wentworth.

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              • The Future of Retirement Income

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                from MultiVu Video / Added

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                Consumers perceive annuities more positively than financial professionals give them credit for, according to The Future of Retirement Income, a new study released by Genworth. The study, a culmination of in-depth interviews, focus groups and quantitative surveys with financial professionals, annuity owners and non annuity owners, revealed that 68 percent of non annuity owners have a neutral to positive impression of annuities. For annuity owners, it’s even higher: 91 percent neutral to positive. In addition, the majority of annuity owners are satisfied with access to their account, fees and asset growth. To view Multimedia News Release, go to http://www.multivu.com/mnr/54358-genworth-financial-pros-underestimate-appeal-of-annuities-among-consumers

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                • What guarantees can annuities offer?

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                  from MultiVu Video / Added

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                  Consumers have unrealistic expectations about when they will retire, how much money they will need in retirement and where that income will come from, according to The Future of Retirement Income, a survey released today by Genworth. To view Multimedia New Release, go to http://www.multivu.com/mnr/54350-genworth-survey-consumers-underestimating-retirement-expenses

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                  • Genworth: Planning Goes Beyond Cost

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                    from MultiVu Video / Added

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                    More than half (53 percent) of family members serving as primary caregivers for loved ones have lost income due to the demands of providing care. The study, Beyond Dollars: A Way Forward, also found that caregivers whose loved ones did not have long term care insurance face additional stresses including covering the cost of daily living, medical and other support-type needs. To view Multimedia News Release, go to http://www.multivu.com/mnr/54349-genworth-study-planning-reduces-stress-faced-by-caregivers-long-term-care

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                    • Genworth: The Importance of a Plan

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                      from MultiVu Video / Added

                      2 Plays / / 0 Comments

                      Americans have a bit of a superiority complex when it comes to grading their financial prowess. Genworth’s latest Psychology of Financial Planning research reveals that more than half (52%) of Americans gave themselves an A or B grade on their saving and investing knowledge, while giving the average American a failing grade of D. What nearly everyone (97%) can agree on, however, is the importance of financial literacy and the fact that they don’t have enough (88%). In fact, 58 percent of respondents blamed lack of financial education as a top reason why pre-retirees don’t have enough money saved for retirement. To view Multimedia News Release, go to http://www.multivu.com/mnr/54348-genworth-financial-research-series-psychology-of-financial-planning

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