1. Can Mars and Venus Work in Harmony? How to Help Sales and Marketing Bring out the Best in Each Other

    01:23:21

    from WVU IMC / Added

    9 Plays / / 0 Comments

    This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presenters: Susan K. Jones and William Jones http://imc.wvu.edu/about/faculty/susan_jones http://imc.wvu.edu/about/faculty/bill_jones Like…

    + More details
    • Return On Influence: The New Realities of Power and Marketing on the Internet

      01:11:45

      from WVU IMC / Added

      25 Plays / / 0 Comments

      This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presenter: Mark Schaefer Author and WVU alum Mark W. Schaefer,…

      + More details
      • Communicating WVU's Brand

        01:07:48

        from WVU IMC / Added

        26 Plays / / 0 Comments

        The INTEGRATE 2013 conference kicked off with a general session featuring Scott Wilkinson, Executive Creative Director at West Virginia University. Hear Scott talk about WVU's brand identity and recent…

        + More details
        • IMC and Brand Love

          01:06:56

          from WVU IMC / Added

          156 Plays / / 0 Comments

          In this presentation, Coca-Cola Freestyle's Global Marketing Manager, Scott Cuppari, talks about how The Coca-Cola Company is fueling innovation thru their Coca-Cola Freestyle platform and integrated…

          + More details
          • Panel 2 - How Can We Promote Academic Success?

            01:06:35

            from Metropolitan College of New York / Added

            36 Plays / / 0 Comments

            Panel 2 - How Can We Promote Academic Success? Groundbreaking conference is bringing together leaders from government, K-12 schools, higher education institutions, academia, non-profit community…

            + More details
            • Visual Storytelling and Micro Message Strategies in Crisis Communications

              01:04:26

              from WVU IMC / Added

              105 Plays / / 0 Comments

              Visual storytelling captures stories that have been created and curated across digital platforms to provide a transparent, eye-witness account about a brand or individual visually. By using data analysis…

              + More details
              • Event Coordination: An IMC Perspective

                01:02:34

                from WVU IMC / Added

                62 Plays / / 0 Comments

                This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Event coordination is not as simple as selecting a site and choosing…

                + More details
                • Marketing Above the Fray

                  01:00:21

                  from WVU IMC / Added

                  44 Plays / / 0 Comments

                  This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Linda Popky - http://imc.wvu.edu/about/faculty/linda_popky We’re…

                  + More details
                  • Five Steps for Social Media Integration from Ad Age Insights

                    59:57

                    from WVU IMC / Added

                    44 Plays / / 0 Comments

                    Hear highlights from a newly published Ad Age Insights white paper on the biggest challenge most marketers face today—social media integration. The author examines the current social media environment…

                    + More details
                    • Don’t Picture The Audience In Their Underwear: The Real Story Behind Powerful Presentations

                      59:48

                      from WVU IMC / Added

                      50 Plays / / 0 Comments

                      This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Keith Quesenberry- http://imc.wvu.edu/about/faculty/keith_quesenberry…

                      + More details

                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."