1. Saffola Masala Oats: How Healthy Can Be Unbelievably Tasty

    02:06

    from MSLGROUP / Added

    This is the story of 'How MSLGROUP made Oats Tasty' with Saffola Masala Oats. Oats are traditionally not 'conversation-worthy' or an 'interesting' category to be in and our mandate was to change that…

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    • The Content Engine: Communicating In The Digital Ecosystem

      02:24

      from MSLGROUP / Added

      How do you communicate in a digital world that never stops? How do you stay relevant & recognizable in a crowded online space? How do you influence the people that matter the most when everyone's…

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      • French National Road Safety Campaign: I Love You Very Much

        05:31

        from MSLGROUP / Added

        A five minute short film created by MSLGROUP's French team for France's national road safety body 'Securite Routiere'. Studies commissioned by Securite Routiere show that certain groups of drivers,…

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        • Wait A Minute: The PR Value of a Rapid Response

          01:18

          from MSLGROUP / Added

          The media industry is fast-paced and journalists are hungry for expert commentary on a variety of topics. In the case of breaking news—a data breach, disruptive product announcement, or similar—a…

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          • Positioning E Ink as a Leader in Display Technologies

            01:23

            from MSLGROUP / Added

            When E Ink hired MSLGROUP, they were looking to take their research from MIT media lab and bring it to the commercial market place. The goal was to distinguish electronic ink from other approaches…

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            • Listening to Lions: Vlog 2 -- Understanding Paid, Owned & Earned #MSLCannes

              02:35

              from MSLGROUP / Added

              In her second video from Cannes, MSLGROUP's Chief Client Officer Renee Wilson (@ReneeW), serving as the PR Lions jury President, talks about the struggle of the PR Lions jury in grappling with the…

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              • Dacia #SponsorDay: Empowering Small Businesses in Italy

                02:16

                from MSLGROUP / Added

                Everyday 1600 small businesses are closing down in Italy. Italian businesses are under more pressure than ever and many businesses risk closure. Dacia and its low cost cars have always been closer…

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                • Inspiring Nature Lovers With #24uurnatuur

                  01:09

                  from MSLGROUP / Added

                  The Dutch Ministry of Economic Affairs created a policy forming nature summit - Natuurtop with the intent of revamping the country's existing Natural Environment Policy. We were tasked with promoting…

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                  • Ken Delmar -- Paper Towel Picasso

                    02:00

                    from MSLGROUP / Added

                    For 72-year-old Ken Delmar, painting wasn't just a hobby, it was his lifelong pursuit. Unfortunately Ken's art never drew the attention or recognition he had hoped for...that is until one serendipitous…

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                    • Millennials, Brand Purpose and the Epic Creative that Engages Them

                      01:30

                      from MSLGROUP / Added

                      Brand Purpose, Millennials and The Epic Creative that Engages Them MSLGROUP and PRWeek, Tuesday, June 17, 2014, 10 AM - 12 PM in the Salon La Baule Majestic Hotel,10 Boulevard de la Croisette,…

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                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."