1. The Empowerment Challenge

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    from Nudie Jeans Co. / Added

    WHAT DOES EMPOWERMENT MEAN TO YOU? BY NUDIE JEANS FOR THE BENEFIT OF AMNESTY INTERNATIONAL. Nudie Jeans challenges everyone in the world to become a t-shirt print designer. Make a print that illustrates the word“EMPOWERMENT”. How you do it is entirely up to you. A certain motif or something more abstract. Use your imagination. Make art! Read more about the challenge at our website from March 14. Application period: March 14 – April 30 A jury with representatives from Amnesty International and Nudie Jeans will select eight winners. Besides the honour each winner will receive 1000 euro. The t-shirts with the winning prints will be launched in stores in November 2012. For every sold t-shirt Amnesty International will receive 10 Euro. The winning contributions will be shown on our website on the 1st of June. www.nudiejeans.com/empowerment-challenge

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