1. DMOvizion: Testing the Likability of Tourism Commercials

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    Using the Perception Analyzer system, Zeitgeist Consulting is able to guide its Destination Marketing and Tourism clients in their development of more impactful commercials. In this example,…

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    • Testing Aerial Scenes

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      Utilizing the Perception Analyzer system, Zeitgeist Consulting is able to guide its Destination Marketing and Tourism clients away from shots that may have sounded like a good idea in…

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      • Bill Geist on Tourism as Economic Development

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        Michigan understands the critical linkage between Tourism and Economic Development. At the 2013 Texas Municipal League Convention, Bill Geist connects the dots for their community leaders.

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        • Bill Geist on the Importance of Daytrippers

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          While some think it's all about the overnight stay, Bill Geist tells community leaders at the Texas Municipal League that snaring day trippers is just as important in building a lifetime…

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          • Bill Geist on the Importance of Tourism

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            During his presentation at the 2013 Texas Municipal League conference in Austin, Bill Geist explained how Tourism (along with Retail, Culinary and Attractions) enable Economic Development…

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            • Bill Geist on How DMOs are Forefeiting the Night

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              Destination Marketing Organizations generally do a pretty sensational job representing their communities while the sun is up. But, according to Bill Geist, after dark is another story…and…

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              • Bill Geist on Embracing Retro as a Experiential Magnet

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                During his keynote at the 2013 California Travel Summit, Bill Geist recounts his experience at the retro-inspired Starlux Hotel in Wildwood NJ.

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                • Bill Geist on the Seeming Invisibility of the Visitor Economy

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                  Many people don't realize that the diners at the next table or those standing next to at a retailers check-out line are visitors to the area. At the 2011 Fargo-Moorhead CVB Annual Luncheon, Bill Geist

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                  • Bill Geist on the Importance of Selfies & Testimonials

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                    It's all about the acquisition of experience for today's consumers. During his 2013 California Travel Summit Keynote address, Bill Geist identified selfies and testimonials as the drivers…

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                    • Bill Geist on Tourism's Impact on Property Taxes

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                      People who are conversant in the economic impact of Tourism understand the increased visitation means job creation and an increase in Sales and Room Taxes. But, have most considered the impact on…

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