1. IMC in Higher Education: Branding From All Corners of Campus


    from WVU IMC / Added

    43 Plays / / 0 Comments

    As the higher education landscape becomes more competitive, a university or college needs a strong brand to differentiate itself. Learn how University of Wisconsin Oshkosh employed an IMC strategy…

    + More details
    • Direct and Interactive Marketing: It’s Results that Count


      from WVU IMC / Added

      18 Plays / / 0 Comments

      This session leads you through the essential elements of direct and interactive marketing, its role in IMC and why real results, including ROI, are essential. We will also discuss the importance of…

      + More details
      • How IMC Alumna Amber P. Created Her Brand at St. Bonaventure


        from The Quilted Squirrel / Added

        Amber takes us through her journey at St. Bonaventure and creating her brand in the IMC program. With her study abroad opportunities in Oxford, England, and the tight-knit Bonnies clan that became…

        + More details
        • The Rapidly Expanding, Ever-Complex World of Healthcare Marketing


          from WVU IMC / Added

          17 Plays / / 0 Comments

          Billboards encouraging healthy eating, hospital seminars teaching smoking cessation, favorite pharmacies inviting you to join a “loyalty” program—as a consumer, you are exposed daily to an immense…

          + More details
          • CRST International Graduate Center Dedication


            from Mount Mercy / Added

            75 Plays / / 0 Comments

            September 13, 2013 marked the dedication of the CRST International Graduate Center and kicked off a new chapter in Mount Mercy University's history. Many of the individuals who were crucial in making…

            + More details
            • How to Maximize Your Personal Creativity


              from WVU IMC / Added

              24 Plays / / 0 Comments

              Drawing on the wisdom of creativity geniuses from Mozart and Coleridge to Csikszentmihalyi and Roger VonOech, this brief seminar will focus on understanding and appreciating your own powers of creativity.…

              + More details
              • A Four-Step Guide to Creating Compelling Visuals


                from WVU IMC / Added

                28 Plays / / 0 Comments

                Creating compelling content isn’t a matter of luck or skill, but rather one of diligent, determined effort. CreativiTees (Explore, Envision, Engineer and Execute) provides a workable structure for…

                + More details
                • Five Steps for Social Media Integration from Ad Age Insights


                  from WVU IMC / Added

                  44 Plays / / 0 Comments

                  Hear highlights from a newly published Ad Age Insights white paper on the biggest challenge most marketers face today—social media integration. The author examines the current social media environment…

                  + More details
                  • Emerging Media for Branding and Career Success


                    from WVU IMC / Added

                    25 Plays / / 0 Comments

                    Establishing professional brand equity has become more important than ever in a competitive and virtual environment. This presentation explores various emerging media tools available to further a…

                    + More details
                    • Digital Marketing Success: Make Your Content Amazing


                      from WVU IMC / Added

                      40 Plays / / 0 Comments

                      There’s one key to successful social media and even traditional marketing, and that is creating amazing content. This fun and energetic presentation -- by author, digital strategist Jason Falls --…

                      + More details

                      What are Tags?


                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."