1. IMC in Higher Education: Branding From All Corners of Campus

    51:13

    from WVU IMC / Added

    43 Plays / / 0 Comments

    As the higher education landscape becomes more competitive, a university or college needs a strong brand to differentiate itself. Learn how University of Wisconsin Oshkosh employed an IMC strategy…

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    • Direct and Interactive Marketing: It’s Results that Count

      57:38

      from WVU IMC / Added

      18 Plays / / 0 Comments

      This session leads you through the essential elements of direct and interactive marketing, its role in IMC and why real results, including ROI, are essential. We will also discuss the importance of…

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      • How IMC Alumna Amber P. Created Her Brand at St. Bonaventure

        04:45

        from The Quilted Squirrel / Added

        Amber takes us through her journey at St. Bonaventure and creating her brand in the IMC program. With her study abroad opportunities in Oxford, England, and the tight-knit Bonnies clan that became…

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        • The Rapidly Expanding, Ever-Complex World of Healthcare Marketing

          51:12

          from WVU IMC / Added

          17 Plays / / 0 Comments

          Billboards encouraging healthy eating, hospital seminars teaching smoking cessation, favorite pharmacies inviting you to join a “loyalty” program—as a consumer, you are exposed daily to an immense…

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          • CRST International Graduate Center Dedication

            02:44

            from Mount Mercy / Added

            75 Plays / / 0 Comments

            September 13, 2013 marked the dedication of the CRST International Graduate Center and kicked off a new chapter in Mount Mercy University's history. Many of the individuals who were crucial in making…

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            • How to Maximize Your Personal Creativity

              58:14

              from WVU IMC / Added

              24 Plays / / 0 Comments

              Drawing on the wisdom of creativity geniuses from Mozart and Coleridge to Csikszentmihalyi and Roger VonOech, this brief seminar will focus on understanding and appreciating your own powers of creativity.…

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              • A Four-Step Guide to Creating Compelling Visuals

                55:13

                from WVU IMC / Added

                28 Plays / / 0 Comments

                Creating compelling content isn’t a matter of luck or skill, but rather one of diligent, determined effort. CreativiTees (Explore, Envision, Engineer and Execute) provides a workable structure for…

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                • Five Steps for Social Media Integration from Ad Age Insights

                  59:57

                  from WVU IMC / Added

                  44 Plays / / 0 Comments

                  Hear highlights from a newly published Ad Age Insights white paper on the biggest challenge most marketers face today—social media integration. The author examines the current social media environment…

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                  • Emerging Media for Branding and Career Success

                    49:43

                    from WVU IMC / Added

                    25 Plays / / 0 Comments

                    Establishing professional brand equity has become more important than ever in a competitive and virtual environment. This presentation explores various emerging media tools available to further a…

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                    • Digital Marketing Success: Make Your Content Amazing

                      49:03

                      from WVU IMC / Added

                      40 Plays / / 0 Comments

                      There’s one key to successful social media and even traditional marketing, and that is creating amazing content. This fun and energetic presentation -- by author, digital strategist Jason Falls --…

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