1. #Define Beauty, Part 4: “The Magic Gap” by Guy Aroch - NOWNESS


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    Fashion photographer and director Guy Aroch turns his lens on the controversial thigh-gap obsession in the penultimate episode of our #DefineBeauty series. The 1970s-hued short features the model…

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    • Free People Presents Rangeen ft. Freida Pinto


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      8,302 Plays / / 8 Comments

      In Rangeen, a family wedding celebration brings longtime friends, Maya and Maritza, played by Freida Pinto and Maritza Veer, to Rajasthan, India. Maritza brings along an unexpected travel companion,…

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      • Rosie Huntington-Whiteley in “Manifestation” by Guy Aroch - NOWNESS


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        British actress and model Rosie Huntington-Whiteley stars in a playful short set on sun-drenched Malibu Beach, as an American and a Frenchman debate the pitfalls of summer in Paris. Read the full…

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        • Violet Grey Behind the Scenes of Jessica Pare cover story


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          We captured behind the scenes of Jessica Paré’s cover story for the recently launched beauty site VIOLET GREY. The ode to classic Hollywoood was shot at Robert Evans’ iconic Beverly Hills home by…

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          • Marie Claire UK Cover Shoot // January Jones


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            Photographed by Guy Aroch Hair by Renato Campora Manicure by Ashlie Johnson

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            • Beach Seduction with Édgar Ramírez - Ippolita Spring 13


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              Directed, Cut & Graded by SWELL | http://swellny.com Directed by Guy Aroch Music by Sri, "Sell Out" http://facebook.com/SWELLny http://twitter.com/swellny

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              • Free People London It Girl - September 2012


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                1,218 Plays / / 1 Comment

                Cut & Graded by SWELL | http://swellny.com Shot by Guy Aroch Models: Martha Hunt, Danny Fox Music: The Immaculates, "Hey Joe Kelly" facebook.com/SWELLny twitter.com/swellny

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                • Christina Ricci for Nylon


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                  Nylon September 2011 Featuring Christina Ricci Makeup by Rie Omoto Hair by Ted Gibson Photographed by Guy Aroch

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                  • Sébastien Tellier and the Seductive Lorraine Denis - NOWNESS


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                    1,435 Plays / / 5 Comments

                    Directed by Guy Aroch Cut & Graded by SWELL Music by Sébastien Tellier http://swellny.com

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                    • Gant Rugger - Stas


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                      Director: Max Nova DP: Shane Sigler Editor: Zack Wolder Mix & Finishing: Shellac Agency: MD70 Creative Director: Fredrik Peterhoff Producer: Jenny Berglund

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