1. Daz 'Cleaner Close'

    05:59

    from The IPA / Added

    66 Plays / / 0 Comments

    This case study challenges the perception of the demise of TV as an advertising medium, by demonstrating how Daz used TV as the hub of a holistic media strategy that enabled the reinvigoration of…

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    • IPA Effectiveness Awards 2006 Introduction

      06:37

      from The IPA / Added

      25 Plays / / 0 Comments

      Introduction to winning brand films

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      • Waitrose 'Quality Food, Honestly Priced'

        08:34

        from The IPA / Added

        96 Plays / / 0 Comments

        This case study reveals how Waitrose evolved its quality-driven communications strategy, to include an ethical dimension. Using television, press, radio, advertiser-funded programming and in-store…

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        • Trident 'Stop the Guns'

          09:55

          from The IPA / Added

          56 Plays / / 0 Comments

          This case study tells how the Metropolitan Police Service used communications to tackle black community gun crime in London. Working together, MCBD and MediaCom developed a three-year strategy for…

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          • The Magners Effect

            08:57

            from The IPA / Added

            69 Plays / / 0 Comments

            This case study demonstrates how the successful Magners campaign was founded on the combination of a solid product and proposition, which identified an opportunity in the market for ‘premium’ cider,…

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            • Ryvita Minis 'Big Taste, Mini Waist'

              09:11

              from The IPA / Added

              75 Plays / / 0 Comments

              This case study demonstrates the power of a creative idea to re-engineer a brand’s destiny, turning the fundamental premise of the brand’s diet heritage upside down. The Ryvita ‘Big taste mini waist’…

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              • IPA Effectiveness Awards 2007 Introduction

                08:31

                from The IPA / Added

                33 Plays / / 0 Comments

                Introduction to winning brand films

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                • Original Source 'Packed with Natural Stuff'

                  07:43

                  from The IPA / Added

                  39 Plays / / 0 Comments

                  This case study explores how BDH\TBWA stimulated the growth of Original Source without diluting its values, nor the strength of the relationship it had with its consumers. They achieved this by creating…

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                  • Focus on: Tobacco Control

                    21:02

                    from The IPA / Added

                    898 Plays / / 0 Comments

                    One of the most effective public health campaigns ever to have run. Andy Nairn, Executive Planning Director of MCBD; Kate Waters, Planning Partner of Partners Andrew Aldridge; and Pete Kemp, Head…

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                    • The Ones to Win

                      02:28

                      from The IPA / Added

                      44 Plays / / 0 Comments

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                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."